Summary
  • Spritzer introduces Rasa Light Je campaign encouraging balanced lifestyles.
  • Campaign promotes simple daily habits and positive mental wellbeing.
  • Nine short videos highlight self-care and everyday challenges.

KUALA LUMPUR, November 15 โ€” Spritzer Sparkling has launched its Rasa Light Je campaign, encouraging Malaysians to embrace simple, practical approaches to everyday wellbeing.

Spritzer marketing head Shiao Chan said the initiative promotes self-compassion, positive thinking and manageable lifestyle choices without unnecessary pressure.

Featuring nine short videos inspired by everyday experiences, the campaign highlights stress management, self-care and emotional balance.

Spritzer Sparkling, available in Classic, Lemon and Sea Salt & Citron flavours, contains no sugar or sweeteners.