Summary
- Over 4,000 hotels across 100 countries unified under WorldHotels.
- New loyalty programme launches January 5, 2027, serving 70 million members.
- Group targets 200 new hotel openings across Asia within five years.
BANGKOK, November 14 โ BWH Hotels has announced a global transformation, bringing more than 4,000 properties and 18 brands under the WorldHotels masterbrand.
The company will introduce WorldHotels Rewards on January 5, 2027, combining existing loyalty programmes serving approximately 70 million members.
The transformation includes a redesigned website, mobile application and expanded digital booking capabilities. WorldHotels also plans to open 200 additional hotels across Asia over five years.
While maintaining individual property identities. In Malaysia, Sama-Sama Hotel KL International Airport remains part of the groupโs premium hospitality portfolio.
