iPhone 6S and 6S Plus announced. At a worldwide level, the iPhone grew at 3 1/2 times the rest of the industry. iPhone 6 is the most popular iPhone ever. Cook says nothing is the same about these new iPhones. It’s got a new kind of alu-MIN-ium — hopefully that will help with that pesky bending. Tim Cook has returned to the stage. 

Introducing the iPhone 6S and iPhone 6S Plus. From the very start, the iphone has been about bringing innovations that are really important about people’s daily lives. As a result, iPhone has changed the world. The iPhones you are about to see are the most advanced iPhones ever. In fact, they’re the most advanced smartphone in the world.

New glass on the screen. Going to have to do some drop tests with that! In the same time, the phones will also come in a new finish Rose Gold. In all, that’s Silver, Gold, Space Grey, and Rose Gold. The 6S has 4.7″ Retina, while the 6S Plus comes with a 5.5″ Retina.

With the 6S and 6S Plus, they’re introducing something called “3D Touch” and It’s force touch, for the iPhone. You can force touch on an app icon, for example, to bring up shortcuts to certain things within that app. You can force touch on the camera app icon and hit “Take selfie” and it’ll boot right into the front facing camera.

Apple hasn’t formally announced OS X El Capitan’s release date yet, but an email appearing in the iPhone 3D Touch demo has given away that the operating system will be released later this month. In the message, marketing SVP Phil Schiller notes that the software will launch on September 30th.

Besides that, you can force touch on an address to bring up a quick map preview; releasing the touch puts you back exactly where you were before, without a new app opening. He lightly 3D touches an email; a preview pops up. He lets go, it drifts away. He brings the preview back up, and presses deeper it fully opens.

One of the emails reads “Check out my new Ride“, a nod to the rumored apple car the crowd spots it and chuckles. He opens it’s a picture of a unicycle. He force touches on top of a flight number; a flight tracker preview fades in within the message, then disappears as he releases his touch.

3D touching on the Apple Music icon lets you quickly fire up Beats Radio (of course), or search for a song. A bunch of apps are already prepped for 3D touch: Facebook lets you quickly post a status, WeChat lets you shoot videos, and Instagram lets you preview a user’s image stream without leaving your current page.

The new iPhones will get a new A9 chip (versus the A9x in the iPad Pro). To demonstrate the new processor prowess, developer Pixel Toys is doing a demo. Meanwhile, the new camera has 50% more pixels — but the challenge is maintaining image quality. 6S/6S Plus will have an M9 motion coprocessor. The new TouchID sensor is twice as fast at recognizing your fingerprint. 12 megapixel iSight cameras on the rear of both 6S/6S Plus.
There’s also a 5mp FaceTime camera on the front of the new iPhones. The frontfacing camera will also now have a “flash” the catch: it’s the display. It’ll analyze the colors of your room to adjust the color of the flash, though, and it’ll light up 3x brighter during a flash than the screen usually can.
 
You’ll be able to watch live photos on El Capitan. To capture a live photo, you just take a photo as you normally would iOS 9 will automatically capture a second and a half of animation on either side of your snapshot. In additional, the new iPhones will support WiFi up to 866 mbps, with 300Mbps LTE while Apple will release an app for those looking to jump ship from Android to iOS and bring their data. It will bring over your photos and messages.

They’re also introducing an iPhone Upgrade Program. You get a new iphone each year, it’s unlocked, it includes applecare, and starts at $32 a month. The pre-order date for the new iPhones is Sept 12; they’ll launch on Sept 25th. iOS 9 will launch for everyone on September 16th. Also, a bunch of new iCloud storage pricing plans. Also, a bunch of new iCloud storage pricing plans. 50GB for 0.99 a month; 200GB for $2.99 a month; 1TB for $9.99 a month.

iPhone 6s/6S Plus Recap: 3D Touch, 7000 Series Aluminum, Strongest Cover Glass, M9, 2x as fast Touch ID, Faster Wifi, 12 MP iSight camera on the rear, 4K Video, 5MP FaceTime Cam on the front. The 6S and 6S Plus will come in at the exact same prices/ configs of the 6 and 6 Plus. Apple will introduce a two year monthly installment plan for buying iPhones; on the new devices, it’ll start at $27-31 a month.

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