SEOUL, SOUTH KOREA, May 25 – Tourism Malaysia is promoting Malaysia as a must-visit destination for international travellers at the 38th Seoul International Travel Fair (SITF) 2023, the largest international travel fair in Korea. From May 4 to 7, the Malaysia Pavilion is showcasing the country’s unique ecotourism destinations and community-based tourism, including Sabah and Sarawak, which is also known as Malaysian Borneo. These destinations have the potential to be of high interest to the Korean market and visitors from around the world.
Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, expressed his excitement about the opportunity to showcase Malaysia’s rich cultural heritage, stunning natural scenery, and modern amenities that cater to all types of travellers, especially the Korean market. Malaysia offers something for everyone, from breathtaking mountains and beaches to vibrant cities and delicious cuisine. Tourism Malaysia is also taking advantage of the networking sessions with tour operators and Malaysia My Second Home (MM2H) agents at the fair.
Additionally, Malaysian-based regional airline Batik Air is running a promotion at the Malaysia Pavilion in conjunction with its upcoming daily flight from Incheon to Kuala Lumpur starting June 24, 2023. Since the reopening of its international borders in 2022, Malaysia has surpassed its initial target of attracting 9.2 million international tourists by recording 10,070,964 arrivals with RM28.2 billion (USD 6.4 billion) in tourism receipts. In 2022, Malaysia welcomed 146,384 tourist arrivals from South Korea, compared to 673,065 in 2019.
With enhanced air connectivity and robust promotional efforts, Tourism Malaysia is optimistic about achieving its targets to attract 16.1 million international tourist arrivals and RM49.2 billion (USD 11.1 billion) in tourism receipts this year, paving the way for Visit Malaysia Year 2025.
