GENTING HIGHLANDS, October 11 – In the realm of holiday planning, it’s typically the adults who make the decisions, leaving children’s desires secondary in the process. To change this, Resorts World Genting has taken an unconventional approach by hiring a group of young Chief Experience Officers (CEOs) who are all about ensuring kids have a blast during their family getaways. Resorts World Genting (RWG) proudly presents its new team of Chief Experience Officers (CEOs), but there’s a unique twist – these CEOs are kids themselves.
The all-star ensemble includes 4-year-old Eva of @MissPopSasa, StrongBoy of @BapaBros, and siblings Ellen, 8, and Ehsan, 5, of @norreen143. These pint-sized executives are on a mission to showcase Resorts World Genting as not only Malaysia’s premier integrated resort but also as a kid-approved destination, for kids, by kids. From exploring the exhilarating rides at Genting SkyWorlds to embarking on nature treks at Resorts World Awana and mingling with Genting’s Highland Heroes, these young CEOs are providing a fresh perspective on the multitude of attractions within Resorts World Genting, all from a child’s point of view.
As part of this exciting initiative, one of the CEOs, Eva, has even created her own LinkedIn profile. Her playful yet convincing bid is aimed at persuading more parents to choose Resorts World Genting as the ultimate destination for eating, playing, shopping, and dining. Spencer Lee, Senior Vice President of Sales and Marketing at Genting Malaysia Berhad, expressed his enthusiasm for the young CEOs, saying, We’re very excited to introduce our stellar lineup of new Chief Experience Officers, where each of them will verify and approve our incredible range of kid-friendly attractions spanning across our Stay, Play, Shop, and Eat pillars, from our various world-class hotels to the award-winning Genting SkyWorlds Theme Park, retail, and dining outlets.
“These kid CEOs were handpicked specifically for their expertise in having fun and whimsical imaginations to verify that there is truly something for every kind of child,” he added. To further engage young CEOs, Resorts World Genting has lined up a series of activities, including a social photo contest aimed at recruiting more budding CEOs to join the current C-suites. To participate:
- Follow Resorts World Genting on Instagram (@resortsworldgenting) or TikTok (rwgenting).
- Upload an image of your child at pop-up CEO offices around RWG and selected locations. Alternatively, parents can upload a creative photo of their kids dressed in office attire.
- Tag two friends and use hashtags #RWGCEO #RWGCEOSearch.
Three lucky winners will enjoy a delightful holiday package at Resorts World Awana. For the young visitors at Resorts World Genting, a CEO passport challenge awaits. Kids are encouraged to collect stamps at various locations, with instant gift redemptions, including the grand prize of a birthday celebration at Genting SkyWorlds Theme Park. Families can also explore exclusive promotions at rwgenting.com.
