JAKARTA, December 1 – In a groundbreaking move to revolutionize the entertainment landscape in Southeast Asia, Thoughtful Media Group Inc (“Thoughtful Media” or “TMG”), the Thailand-based social commerce-focused, premium digital advertising network of Society Pass Incorporated (“SoPa”) (Nasdaq: SOPA), today announced its foray into concert sponsoring in Indonesia. This strategic venture is set to usher in an innovative revenue stream while creating unparalleled marketing opportunities for advertisers. Anticipated to debut its first concert in the fourth quarter of 2023 in Jakarta, Indonesia, TMG-sponsored concerts will showcase local musicians under the evocative banner “Lemburan,” which translates to “over-time.”
The concept behind these events is to carve out a distinct temporal and spatial niche for music enthusiasts to congregate and savor the nostalgia of their favorite artists. By live-streaming these concerts through TMG-affiliated social media channels, advertisers gain a golden opportunity to collaborate with TMG-connected influencers, thereby promoting these highly sought-after musical gatherings and engaging their target demographics. Ilhamka Nizam, TMG Indonesia Country Head, expounds on this exciting venture: “Indonesians have a deep-rooted passion for music, and it’s no surprise that TMG has ingeniously tapped into this expanding market segment.
Throughout these live events, TMG aims to reach an audience of over 2.5 million within the next year, creating substantial sponsorship prospects for advertisers and our community of 10,000 influencers here in Indonesia. We plan to host one concert every month, projected to yield an annual revenue of $680,000. Additionally, we intend to organize one grand festival each year, separate from the monthly concerts. I am confident that in 2024, the Group will expand these initiatives to encompass the rest of the TMG markets in Southeast Asia, significantly bolstering the group’s revenues.”
This strategic move underscores TMG’s commitment to pioneering innovative ways to engage with audiences in the digital age. By bridging the worlds of live music and digital media, the company is poised to offer a unique blend of entertainment and advertising opportunities, fostering an exciting synergy between the music industry and corporate brands. The “Lemburan” concert series promises to be a game-changer in the realm of music events and digital marketing, setting a high standard for immersive experiences in the Southeast Asian entertainment landscape.
With a diverse range of top-tier talents and a rapidly expanding influencer network, TMG is poised to become a dominant force in the evolving landscape of concert promotion and advertising. This innovative partnership between TMG and local musicians signifies a dynamic shift in the way live music is experienced, making it a win-win for artists, advertisers, and music enthusiasts alike. As the countdown to the inaugural concert begins, all eyes are on TMG to see how this ambitious endeavor will redefine the concert industry in Indonesia and beyond.
