KUALA LUMPUR, November 9 – Tourism Malaysia is actively participating in the World Travel Market 2023, celebrating its 42nd year of involvement since 1981. The event is taking place at ExCeL London from November 6 to 8, 2023, and Tourism Malaysia is led by YBhg. Dato’ Roslan Tan Sri Abdul Rahman, the Secretary General of the Ministry of Tourism, Arts, and Culture Malaysia. The Malaysian delegation comprises 92 participants from 50 organizations, including state tourism boards, tour operators, hotels and resorts, associations, and airlines.
One of the highlights of Malaysia’s presence at the World Travel Market 2023 is the launch of the Sustainable Malaysia Initiative, a collaboration between Tourism Malaysia and the Malaysian Association of Tour and Travel Agents (MATTA). This initiative features a portrait of a Malaysian tiger, painted by British wildlife artist Rachel Gray, which will be auctioned, with the proceeds supporting the Royal Belum State Park’s sustainable tourism initiatives and indigenous communities. Additionally, Syabira Yusoff, the first Malaysian to win The Great British Bake Off, will demonstrate a traditional Malaysian dish at the event.
Tourism Malaysia aims to emphasize its ecotourism and sustainable tourism efforts by showcasing tourism products that highlight the country’s rich biodiversity and local communities. With the United Kingdom as the largest market in Europe for Malaysia’s tourism industry, the UK market has shown significant growth, with 197,794 arrivals from January to September 2023, marking a 150.3% increase compared to the same period in 2022. Malaysia targets 16.1 million international tourist arrivals in 2023 with projected tourism receipts of MYR 49.2 billion.
