PERAI, November 27 – Hong Bee Motors, a key player in the motorcycle and marine industry, achieved a significant milestone with the grand opening of the Yamaha Lifestyle Mall on November 25, 2023. Spanning an impressive 12,000 square feet within a striking two-story architectural marvel, this groundbreaking venture brings together Yamaha Motor, Yamaha Marine, and Yamaha Music under one roof, creating a synergistic haven for enthusiasts.
The Yamaha Lifestyle Mall features an expansive exhibition zone showcasing Yamaha motorcycles and marine engines, a VIP music lounge equipped with state-of-the-art Yamaha musical instruments, a Yamaha music school, a café, and an innovative elevated service center. The grand opening event was led by Mr. Justin Chuah, Managing Director of Hong Bee Motors Group, and Mr. Tim Hoo, General Manager and Marketing of Hong Leong Yamaha Motor. Esteemed guests included YB H’ng Mooi Lye, Penang State EXCO for Local Government, and Town & Country Planning, along with representatives from Yamaha Motor Company, Ltd., Japan, and Yamaha Music (Malaysia) Sdn Bhd.
The Yamaha Lifestyle Mall is set to redefine the Yamaha experience for enthusiasts, reflecting Hong Bee Motors’ commitment to providing an unparalleled and comprehensive experience. Open to the public since November 26, the Lifestyle Mall hosts a grand annual Customer Day, featuring Yamaha Marine, Shell, FOCCAN, a merchandise truck, promotional games, and complimentary services. Mr. Justin Chuah stated, “We believe that this one and only Lifestyle Mall will create a hub for those who share our passion for the brand.”
YB H’ng Mooi Lye extended her congratulations to Hong Bee Motors and Hong Leong Yamaha Motor for the grand opening of the Yamaha Lifestyle Mall, emphasizing its significance as the first and only Yamaha Lifestyle Mall in Malaysia. He commended the collaborative efforts that led to this remarkable achievement, showcasing innovation and creativity within the 12,000 square feet space. YB H’ng Mooi Lye expressed excitement for visitors to experience the unique brand journey offered by Yamaha Lifestyle Mall and encouraged everyone to explore the exciting experiences the establishment has in store.
