GEORGE TOWN, December 15 – In a historic milestone, Penang is set to host the 45th International Advertising Association (IAA) World Congress 2024, the first time this prestigious event will be held in Southeast Asia. Scheduled from March 6 to 8, 2024, the congress is co-hosted by IAA Malaysia, the Penang State EXCO Office for Tourism and Creative Economy (PETACE), and the Penang Conference and Exhibition Bureau (PCEB). The event aims to provide a platform for learning, exchanging ideas, innovation, and collaboration, with a focus on addressing current global challenges such as social, economic, and climate crises.
The networking event held on December 12, attended by industry leaders and representatives from PETACE and PCEB, featured speeches by Wong Hon Wai, the Executive Councilor for Tourism and Creative Economy, and John Doody Chacko, Chairman of the 45th IAA World Congress Organising Committee. The Congress, expecting 1,200 delegates worldwide, offers partners and sponsors unprecedented exposure on a global stage, showcasing Penang’s potential as a hub for creativity, marketing technology, tourism, and economic growth. With META and Google as sponsoring partners, the Congress guarantees a stellar lineup of 30+ global C-level speakers, covering diverse topics such as Marketing, Sustainability, AI, and Technology.
Recognizing the importance of professional development, the Congress is HRD Corp claimable under the public conference scheme. The strategic Memorandum of Understanding (MOU) exchanged between John D Chacko, President of IAA Malaysia, and Mr. Soffian Mohammed Amin, Chief Programmes Officer of HRD Corp, solidifies the commitment to mutual growth and cooperation. Organizations are encouraged to register delegates and participate in shaping the future of their brands, businesses, and the global advertising landscape.
