IPOH, December 27 – In a significant move to boost tourism, Canon Marketing Malaysia (“Canon”) has entered into a Memorandum of Understanding (MOU) with Tourism Perak Management Berhad (“TPMB”) for the “Visit Perak Year 2024” campaign. The MOU, witnessed by YB Loh Sze Yee, State Exco Tourism, Industry, Investment & Corridor Development Of Perak, solidifies Canon’s role as a strategic partner and sponsor for the campaign, aiming to elevate Perak as a premier destination. Beyond sponsorship, the collaboration includes joint workshops, competitions, and the provision of Canon cameras as prizes, showcasing the commitment to revitalizing Perak’s tourism industry.
Shunji Yoshikai, President and CEO of Canon Marketing Malaysia, expressed eagerness for the partnership, emphasizing Canon’s commitment to showcasing Perak’s charm globally. The collaboration, aligned with Canon’s corporate philosophy of ‘Kyosei’, focuses on harmonious coexistence and positive contributions to communities. Nurmalis Musa, CEO of Tourism Perak Management Berhad, highlighted the collaborative effort to promote Perak’s beauty and captivate audiences worldwide. The 12-month collaboration includes competitions and workshops to illuminate Perak’s cultural and natural richness, inviting the world to discover and cherish the state’s unique offerings.
