KUALA LUMPUR, January 6 – MAGGI® Malaysia, the country’s leading food brand, is set to launch the third season of its award-winning Resipi Berani MAGGI® series, focusing on empowering women through food and content creation. As part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), the series has positively impacted over 3500 women communities in Malaysia since 2020. Airing from January 14th to February 4th, the show features 21 aspiring food content creators facing challenges in culinary and content creation.
The contestants, selected from thousands of applicants through the PMWCBM workshop, will undergo weekly challenges set by industry mentors, including renowned personalities like Chef Zam, Sheila Rusly, Chef Richard, Chef Sherson, and Datin Paduka Eina Azman. The series aims to encourage women to overcome fears, try new things, and embrace the spirit of ‘Tak Kenal, Tak Cinta’ (Don’t Know, Don’t Love). In addition to the culinary challenges, contestants will receive digital upskilling mentorship from Google, Meta, and TikTok, paving the way for sustainable careers as food content creators beyond the series.
The winners will receive seed capital to kickstart their journey, with the grand winner receiving RM5,000. Ivy Tan, Business Executive Officer at Nestlé Malaysia, stated, “MAGGI® focuses on empowering women in the digital age, boosting their confidence and helping them enhance their businesses through food & content creation.” The series represents not only a cooking competition but a movement encouraging women to pursue their passions and embark on a path to success in the digital world.
