KUALA LUMPUR, January 18 — Chuan Sin Sdn Bhd (CSSB), a prominent bottled water manufacturer, has formalized a collaboration with Tourism Perak Management Berhad to jointly champion sustainable tourism as part of the ‘Visit Perak Year 2024’ (VPY2024) campaign. In a significant move, CSSB will distribute around 7 million cartons of its Cactus 500ml and 1500ml water, featuring labels showcasing 11 iconic tourist destinations in Perak, as part of the strategic effort to revitalize tourism in the state. The partnership was solidified through an MOU between CSSB’s R&D Director, Dr. Chuah Chaw Teo, and Tourism Perak’s CEO, Nurmalis Musa, witnessed by key representatives from both entities.
This collaboration, celebrated by YB Loh Sze Yee, Chairman of the Tourism, Investment, Industry, and Corridor Development Committee of the Perak State, underscores the commitment of both CSSB and Tourism Perak to effectively promote the state’s diverse tourist attractions throughout the country. The exclusive Cactus Mineral Water packaging, featuring 11 prominent destinations, will play a pivotal role in supporting the VPY2024 campaign initiated by the Perak state government, designed to attract a broader audience, both domestic and international, to experience the cultural and natural wonders of Perak.
