KUALA LUMPUR, January 25 – Kuala Lumpur witnessed the launch event for the 45th IAA World Congress 2024 (IAAWC2024) on January 23, 2024. Held at the Berjaya Times Square Kuala Lumpur, the event aimed to build awareness and anticipation for the upcoming congress scheduled for March. The theme “Brand: RE-CODE, for a Better World, Better Life” was unveiled, emphasizing the transformative journey ahead. John D Chacko, President of IAA Malaysia and Chairman of the World Congress, delivered a keynote highlighting the congress’s significance in shaping global marketing and communications.
The event showcased the diverse program, featuring sessions, workshops, and panel discussions with over 30 C-suite speakers. Notable collaborators include BBC NEWS as the official International Media Partner and Media Prima as the Malaysian Media Partner. The launch successfully generated excitement and curiosity about the impending congress, setting the stage for the industry’s eagerly awaited main event in March.
