KUALA LUMPUR, February 14 – Amazfit, a leading global smart wearables brand owned by Zepp Health, has announced an unprecedented partnership with Kelvin Kiptum, the men’s marathon world record holder. Kiptum, who completed a marathon in less than two hours and one minute, will serve as an ambassador for Amazfit. He will utilize the Amazfit Cheetah Pro to manage his training and race performance, with upcoming marathons in Rotterdam and Paris.

Zepp Health’s VP of Industrial Design, Brand & Consumer Marketing, Pengtao Yu, expressed excitement about the collaboration, stating, “We are thrilled about the collaboration between Amazfit and Kelvin Kiptum. As a health technology company, we are proud to support Kelvin’s quest to break records and inspire individuals worldwide to pursue their own health and fitness goals. This partnership is a testament to our commitment to empowering people to lead healthier lives through intelligent healthcare fitness solutions.”

Kiptum, who recently achieved a remarkable marathon time in Chicago, aims to break the 2-hour mark in Rotterdam and win gold at the 2024 Olympics in Paris. He will use the Amazfit Cheetah Pro, a specialist running watch with advanced features like MaxTrack™ dual-band circularly-polarized GPS antenna and Zepp Coach™, an AI solution for tailored plans and guidance. The collaboration underscores a shared commitment to breaking limits and pushing the boundaries of human potential.