GEORGE TOWN, February 5 – The stage is set for the 45th International Advertising Association (IAA) World Congress, scheduled from March 6-8, 2024, as organizers, and co-host Penang state unveiled their eagerness and meticulous planning at a press conference held at KOMTAR. Envisaged to draw 1000 attendees globally, the event is expected to inject an estimated RM5.836 million into Penang’s economy. Themed “Brand: RE-CODE, for a Better World, Better Life,” this Congress is more than a convergence of ideas; it’s a historic celebration marking the 85th Anniversary of IAA Global, the 30th Anniversary of IAA Malaysia, and International Women’s Day.
John D Chacko, President of IAA Malaysia, Vice President of IAA Global, and Chairman of the World Congress, emphasized the magnitude of this occasion. In line with Penang’s 2030 vision, the Congress presents an opportunity to showcase the region’s investment potential and attract diverse investments. The Chief Minister of Penang, The Right Honourable Chow Kon Yeow, underscored the strategic alignment aiming to create a more resilient and dynamic economic landscape, fostering innovation, job creation, and sustainable development. Featuring over 30 C-suite speakers, the Congress will delve into compelling content, addressing pertinent issues facing brands and businesses in marketing, AI, and technology.
The Chief Minister stressed the importance of staying ahead in the era of ongoing transformations and the imminent impact of AI on the global landscape. As Penang positions itself as a thriving hub for diverse industries, local businesses are encouraged to participate in the Congress, offering a platform for knowledge exchange, networking, and collaboration. The collaboration with global entities, including Google, Meta, WARC, ANA, Lions, SEEHER, BBC News, Media Prima, Celcomdigi, and iFlytek, is expected to elevate the congress, ensuring extensive media coverage and reaching a broader audience. The official Congress Hotel is Amari SPICE Penang, with Celcomdigi as the Connectivity Partner.
