KUALA LUMPUR, February 20 – In a bid to enhance global communication, Infobip, a leading cloud communications platform, has forged a strategic partnership with China Mobile International (Malaysia) Sdn. Bhd. (CMI Malaysia), a subsidiary of China Mobile International. This collaboration aims to facilitate the exchange of Application to Person (A2P) SMS traffic and leverage cloud solutions to bolster existing business offerings and enhance customer service for both entities.
The partnership comes amidst a projected surge in the global A2P messaging market, with Asia Pacific poised to lead this growth, driven by the widespread adoption of mobile devices and escalating demand for A2P messaging fueled by the rising popularity of mobile banking and payment solutions. Silvio Kutić, Co-Founder and CEO at Infobip, underscored the significance of the partnership, emphasizing Infobip’s commitment to delivering superior solutions tailored to the evolving needs of enterprise customers.
With over 800 direct connections to global telecoms, Infobip is poised to support CMI Malaysia in effectively engaging their customers through a robust Customer Data Platform, facilitating refined segmentation and profiling. This collaboration signifies a strategic move to capitalize on the burgeoning A2P messaging market and meet the increasing demand for secure and timely transactional notifications via A2P messaging channels.
