KUALA LUMPUR, March 4 – Tourism Malaysia highlighted the nation’s vibrant culinary scene and cultural heritage during Routes Asia 2024’s Networking Evening at Resorts World Langkawi. Attended by delegates from over 60 countries, the event underscores Malaysia’s commitment to enhancing air connectivity. As the host of Routes Asia’s 20th edition, Langkawi welcomed over 800 delegates from February 27th to 29th, 2024. In collaboration with Malaysia Airports Holdings Berhad (MAHB), Tourism Malaysia co-hosted the event, uniting key stakeholders from the Asia Pacific aviation industry.
Routes Asia 2024 not only signifies a milestone for the MICE segment but also sets the stage for Malaysia’s upcoming tourism initiatives, including the ASEAN Tourism Forum (ATF) 2025 and Visit Malaysia Year 2026. With aims to facilitate the expansion of new air routes through initiatives like the International and Charter Flight Matching Grant (GSPC), Tourism Malaysia anticipates boosting tourist arrivals and revenue, aligning with the nation’s ambitious tourism targets.
