SINGAPORE, March 2 – Ascott, the lodging business unit owned by CapitaLand Investment, marks its four-decade journey in the hospitality sector with the introduction of ‘Ascott Unlimited’, a year-long campaign unveiled at the Asian Hotel Industry Conference & Exhibition (AHICE) 2024 in Singapore. This initiative underscores Ascott’s dedication to innovation amidst evolving travel trends and its transformation from pioneering Asia Pacific’s first serviced residence in 1984 to a vertically-integrated lodging operator with nearly 950 properties globally. With a strategic focus on growth, Ascott aims to exceed S$500 million in fee earnings by 2028 through its asset-light approach and steadfast commitment to quality partnerships.
Mr. Kevin Goh, CEO of Ascott and CLI Lodging, highlights the company’s journey of evolution and growth, laying the groundwork for sustained success in the hospitality industry. The ‘Ascott Unlimited’ campaign embodies Ascott’s vision of delivering enhanced value, diverse stay experiences, and unparalleled flexibility while upholding its culture of care and hospitality. Through initiatives like complimentary night stays, membership upgrades, and curated experiences, Ascott endeavors to unlock boundless possibilities for its guests, marking a significant milestone in its quest towards shaping the future of travel.
