CUPERTINO, CALIFORNIA, March 5 – Apple has unveiled its latest MacBook Air models equipped with the cutting-edge M3 chip, elevating the iconic laptop’s performance, portability, and capabilities to new heights. With the M3 chip, the new MacBook Air boasts up to 60 percent faster performance than its predecessor with the M1 chip, and a staggering 13 times faster speed compared to the fastest Intel-based MacBook Air. This innovative chip, built using industry-leading 3-nanometer technology, powers a range of enhanced features, including support for up to 24GB of unified memory and up to 18 hours of battery life.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, highlighted the significance of the new MacBook Air, stating, “MacBook Air is our most popular and loved Mac, with more customers choosing it over any other laptop. And today it gets even better with the M3 chip and new capabilities.” The M3 chip delivers exceptional performance across a wide range of tasks, from everyday productivity to demanding photo and video editing, and even immersive gaming experiences. Additionally, MacBook Air with M3 supports hardware-accelerated mesh shading and ray tracing, offering users incredibly realistic visuals for gaming and multimedia applications.
The new MacBook Air models come in two sizes – 13-inch and 15-inch – featuring stunning Liquid Retina displays, support for up to two external displays, and Wi-Fi 6E connectivity for faster download speeds. With a sleek and durable aluminum enclosure, Magic Keyboard with Touch ID, and immersive sound system, the MacBook Air offers an unparalleled user experience. Customers can order the new MacBook Air with M3 starting March 4, with availability beginning March 8 in select countries and regions. Prices start at $1,099 for the 13-inch model and $1,299 for the 15-inch model, making these cutting-edge laptops accessible to a wide range of users.
