KUCHING, March 23 – Malaysia Convention & Exhibition Bureau (MyCEB) and Business Events Sarawak (BE Sarawak) are embarking on a collaborative effort to elevate Malaysia’s stature as a premier destination for business events. The MyCEB – BE Sarawak Engagement with BE Sarawak Industry Partners 2024, set to take place at Sheraton Kuching, anticipates the participation of approximately 100 stakeholders from diverse sectors.
Central to the agenda is the spotlight on MyCEB’s innovative incentive campaign – MyTripleE, aimed at showcasing Malaysia’s offerings in convention, exhibition, corporate meetings, and incentives, with a special focus on Sarawak’s potential. Mr. Azman Haji Tambi Chik, CEO of MyCEB, expressed enthusiasm for the partnership, highlighting its significance in propelling Malaysia’s business events sector forward. Ms. Amelia Roziman, CEO of BE Sarawak, echoed this sentiment, emphasizing the importance of strategic alliances in driving progress within the industry.
The event promises ample opportunities for networking, engagement, and collaboration, reinforcing the shared dedication of MyCEB and BE Sarawak to fostering growth and innovation in the business events sector. With Malaysia’s growing presence on the world stage, initiatives like MyTripleE and collaborative efforts between MyCEB and BE Sarawak are poised to position the country as a leading destination for business excellence. – BERNAMA
