KUALA LUMPUR, March 11 – CASB and MYTV Broadcasting Sdn Bhd have announced the renewal of their partnership for the third consecutive year, signaling a continued commitment to advancing Malaysia’s digital landscape. As MYTV leads the transformation of Malaysia’s terrestrial broadcast system to digital, CASB provides comprehensive inbound and outbound contact centre services to enhance customer service for MYTV’s viewers. Leveraging advanced technologies such as AI and chatbots, CASB empowers MYTV to engage effectively with its audience and strengthen its customer service capabilities.
MYTV’s appointment as the Common Integrated Infrastructure Provider for Digital Terrestrial Television (DTT) service aligns with Malaysia’s agenda towards digitalization, aiming to narrow the digital divide and ensure digital inclusivity for all Malaysians. Complementing DTT services, MYTV has introduced MYTV Mana Mana, a new National Streaming Platform in Malaysia. The partnership between MYTV and CASB represents a significant step towards providing free access to innovative entertainment solutions for all Malaysians, while enhancing customer satisfaction and loyalty through exceptional service delivery.
