KUALA LUMPUR, March 24 – Maxis’ Hotlink mobile app has achieved global recognition by clinching the prestigious iF Design Award 2024 for User Experience (UX). The accolade marks Maxis as the sole winner from Malaysia and Southeast Asia in the mobile application UX category, surpassing over 11,000 entries from 72 countries worldwide.
Organised by the esteemed iF International Forum Design GmbH in Hannover, Germany, the iF Design Award is renowned as the ‘Oscars of design’. The Hotlink mobile app impressed a panel of 132 distinguished global design experts with its intuitive interface, offering users clarity and ease of navigation amidst various telco-related tasks.
The Hotlink app stands out for its user-friendly design, streamlining processes such as plan changes and bill payments while providing personalized daily offers and merchant rewards. This win underscores Maxis’ commitment to delivering transformative self-serve customer experiences and highlights the app’s significant impact in enhancing user engagement and satisfaction.
