KUALA LUMPUR, March 30 – Maxis, in collaboration with the Ex-Servicemen Affairs Corporation (PERHEBAT), is empowering retiring and retired personnel of the Malaysian Armed Forces (ATM) with digital marketing skills through its eKelas Usahawan flagship community programme. The initiative aims to enrich PERHEBAT’s second career training programme by leveraging eKelas Usahawan’s expertise in digital marketing.
In the first batch of workshops, 725 participants underwent training in digital marketing fundamentals, including modules on strategy, photography, graphic design, copywriting, and campaign planning. These workshops are designed to enhance participants’ digital literacy and equip them with practical skills, thereby enhancing their employability and marketability as they transition into civilian life.
Through this collaboration, Maxis and PERHEBAT are committed to supporting Malaysian Armed Forces personnel in their post-service journey by providing them with valuable digital skills essential for today’s job market.
