KUALA LUMPUR, June 16 — Trip.com Group, a leading global travel service provider, has signed a Memorandum of Collaboration with Tourism Malaysia, represented by Harley Travel Sdn Bhd, during the ITB China trade show on May 29, 2024. The agreement, signed by Mr. Edison Chen, Vice President of Destination Marketing & Strategic Alliances at Trip.com Group, and Mr. Eric Choy, CEO of Harley Travel, was witnessed by Mr. Manoharan Periasamy, Director General of Tourism Malaysia, and Ms. Stephane Thong, General Manager of Trip.com Malaysia.
This three-year collaboration aims to expand the existing partnership beyond China to the broader Asia Pacific region, leveraging Trip.com Group’s global resources to attract more international visitors to Malaysia. The agreement includes marketing cooperation focusing on promoting key products such as hotels and attractions, with special attention to areas like Johor and Sarawak. This initiative aligns with the 50th anniversary of diplomatic relations between China and Malaysia and the visa-free travel arrangement between the two countries, enhancing tourism exchange.
