SOUTH KOREA, June 20 — Samsung Electronics announced today its plan to enhance the broadcast experience of the Olympic Games Paris 2024 using its latest Galaxy S24 Ultra. As a Worldwide Olympic and Paralympic Partner, Samsung, in collaboration with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS), aims to bring viewers closer to the action with innovative high-quality footage captured by over 200 Galaxy S24 Ultra smartphones. These devices will be strategically placed on athlete vessels during the historic Opening Ceremony on the Seine River and at the sailing competitions in Marseille.
The Galaxy S24 Ultra will provide an unprecedented, immersive viewing experience by utilizing advanced mobile technology and 5G connectivity. The footage, streamed via a private 5G network powered by Orange, will allow fans to experience the thrill of the Olympics as if they were there. Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, emphasized the significance of creating meaningful connections and bringing fans closer to the excitement of the Games. This initiative continues Samsung’s legacy of innovation and commitment to enhancing the Olympic experience for athletes, fans, and communities.
