KUALA LUMPUR, August 12 – Sony has announced a groundbreaking partnership with the National Football League (NFL), establishing itself as the official technology partner and official headphones provider for the league. This collaboration will see Sony’s Hawk-Eye Innovations expand its role in supporting officiating and developing cutting-edge on-field technologies, including a new coach’s sideline headset set to debut in the 2025 season. This advanced headset will feature Verizon Business’ Managed Private Wireless Solution, leveraging Verizon’s 5G network for enhanced coach-to-coach communication.
In addition to technology enhancements on the field, Sony’s Hawk-Eye tracking services will improve game-critical measurements and visualizations, engaging a new generation of NFL fans. The partnership also includes Sony’s involvement in sideline photography, broadcast cameras, and in-stadium experiences, further solidifying its role in elevating the NFL’s technological ecosystem. Neal Manowitz, President and COO of Sony Electronics North America, emphasized Sony’s commitment to driving innovation across the sport, from capturing pivotal game moments to enhancing fan engagement.
