KUALA LUMPUR, May 13 — Tune Talk has launched Tune Talk Shop, becoming Malaysia’s first telco to introduce a fully integrated in-app e-commerce platform powered by Presto.
The feature allows users to browse, purchase and receive products directly within the app, offering over 20,000 items alongside flexible payment options using Tune Talk Points.
The move marks a shift from traditional data-driven competition to a value-based digital ecosystem. With over 1.8 million users and strong app engagement.
Tune Talk aims to expand its role beyond connectivity into a lifestyle platform, tapping into Malaysia’s growing e-commerce market.
