GEORGE TOWN, June 13 — Penang is strengthening its durian tourism campaign through a collaboration between China Southern Airlines and the Penang Fruit Farmers Association.
Aimed at attracting more visitors from China during the durian season. State Tourism and Creative Economy Committee chairman Wong Hon Wai said passengers arriving in Penang.
With a China Southern Airlines boarding pass can enjoy a 10 per cent discount at participating durian stalls. More than 20 durian vendors across Penang have joined the initiative.
Wong said the programme integrates tourism, agriculture and retail sectors while capitalising on growing interest among Chinese travellers seeking Penang’s famed durian experience.
