Summary
- PRISM aims to manage 200 properties by end-2026.
- Expansion driven by stronger tourism demand.
- Company offers technology and operational support.
- Growth aligns with Visit Malaysia 2026 targets.
KUALA LUMPUR, August 17 — PRISM, the parent hospitality platform of the OYO brand, plans to expand its portfolio to 200 company-serviced properties by the end of 2026.
As Malaysia’s tourism sector gains momentum. The company said hotel owners are increasingly seeking professional management to improve operations, revenue and guest experience.
PRISM’s portfolio includes Sunday, Townhouse, Townhouse Oak and Collection O, supported by technology, revenue management and digital marketing.
The expansion aligns with Visit Malaysia 2026, which targets 35.6 million international visitors and RM147.1 billion in tourism receipts.
