Summary
- Penang held its “Fall in Love with Penang” tourism roadshow in Guangzhou.
- Campaign aims to attract Chinese visitors ahead of October’s National Day Golden Week.
- Penang wants tourism businesses to develop more targeted travel packages.
- Guangzhou and Penang have more than 60 direct flights each month.
- Campaign forms part of Penang’s broader push into China’s Greater Bay Area market.
GEORGE TOWN, August 22 — Penang is stepping up tourism promotion in China ahead of the October National Day Golden Week, targeting one of the country’s major outbound travel periods.
State tourism executive councillor Wong Hon Wai led a government and industry delegation to Guangzhou for the “Fall in Love with Penang” roadshow.
Wong said Penang wants tourism operators in both cities to develop packages covering family holidays, food, culture and independent travel.
Guangzhou and Penang currently have more than 60 direct flights each month. Wong said the roadshow combines destination marketing with aviation connectivity.
As Penang seeks to strengthen its presence across Guangzhou and the wider Greater Bay Area.
