Summary
- Mastercard launched its Dream Match campaign with Korean celebrity Dex.
- The campaign targets Korean travellers visiting Southeast Asia.
- Cardholders can access selected dining, shopping and entertainment offers.
KUALA LUMPUR, September 27 — Mastercard has partnered with Korean celebrity Dex to launch Dream Match, a travel campaign connecting Korean visitors with experiences across Southeast Asia.
Running until the end of 2026, the campaign uses a matchmaking concept to recommend dining, shopping, entertainment and local activities based on travellers’ interests.
Mastercard said Dex, known for Korean reality show Single’s Inferno, will act as the campaign’s “matchmaker”.
The initiative comes as Southeast Asia remains popular among Korean travellers, with ASEAN destinations receiving an estimated 6.1 million Korean visitors during the first nine months of 2025.
