KUALA LUMPUR, May 23 – F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors, has launched a new campaign to offer Malaysians their favourite Teh Tarik on-the-go. The campaign, entitled “Biar Ori, Baru Sempoi,” aims to reinforce the brand’s commitment to provide Malaysians with vibrant and flavour-packed drinks wherever they are. F&N Teh Tarik, the unofficial national frothy tea drink, has been a favourite among locals for generations. However, due to the increasingly hectic and active lifestyle of Malaysians, they have less time to sit and sip their Teh Tarik.
To address this need, F&N launched F&N Teh Tarik in an on-the-go convenient format in April 2020. The new F&N Teh Tarik campaign features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi,” exclusively sung by popular homegrown singer and rapper, MK K-Clique. The campaign aims to resonate with open-minded Malaysians in a lively and stimulating manner while enabling those who want to enjoy their favourite Teh Tarik whenever and wherever they are.
Brewed using F&N’s signature dairy creamer and real tea, F&N Teh Tarik ORI provides a chilled Teh Tarik with a familiar sensation. Designed to be consumed on the go, F&N Teh Tarik is the perfect companion after a day at work or when catching up with friends. The product is now available in two variants – ORI and Less Sweet – and in both slim can and bottle format, making it the perfect drink with a satisfying taste that can be enjoyed anytime and anywhere. “Initially made available during the height of the pandemic back in 2020, F&N Teh Tarik aimed to bridge the gap for those who were missing the authentic ‘mamak experience.’
To continue the momentum and connect with younger Malaysians in a more exciting and energetic way, we have launched this new campaign ‘Biar Ori’ which signifies the most original taste and ‘Baru Sempoi’ which means the coolest in its most awesome form to get closer to the hearts of every Malaysian and make sure the F&N Teh Tarik is available and accessible to everyone on-the-go anytime, anywhere,” said Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn Bhd.
As part of the campaign, a one-of-a-kind interactive vending machine will be placed across major transit areas in Malaysia that offers Malaysians a chance to ‘shake up’ their own can of Teh Tarik for the entire month. Moreover, F&N Teh Tarik ORI and Less Sweet will also be launched onto East Malaysia shores this May, as part of the brand’s efforts to extend its offerings to all Malaysians.
