SELANGOR, May 25 – Invest Selangor Berhad has announced the launch of the second edition of the SIE (F&B) Supermarket Buyers Program, aimed at offering exhibitors of the Selangor International Expo (F&B) access to a wider market by participating in supermarkets. The initiative builds on the success of last year’s pilot edition, which featured two well-known retail brands, ST Rosyam Mart Sdn Bhd and Lulu Group Retail Malaysia, and onboarded all 118 SKUs from 24 suppliers.
This year, the program has expanded to include three participating supermarkets, namely ST Rosyam Mart Sdn Bhd, Lulu Group Retail Malaysia, and AEON CO. (M) BHD, with 33 suppliers and a total of 155 product SKUs. The three retailers have identified and selected products from 33 exhibitors of SIE (F&B), who will be given the chance to do an introductory promotion to their consumers onsite before the products are placed on shelves.
The SIE (F&B) Supermarket Buyers Program offers a value-added initiative for all exhibitors taking part in the SIE (F&B) exhibition, providing opportunities for them to be selected and onboarded by participating supermarkets and hypermarkets. The program also aims to connect exhibitors with buyers from participating supermarkets who are actively seeking new and innovative products to feature in their stores.
The Chief Executive Officer of Invest Selangor, Dato’ Hasan Azhari, stated that these collaborations are established to help entrepreneurs expand their market through retail outlets, and that Invest Selangor plans to expand the program with more supermarkets in the 2023 edition, including international retail brands operating locally and internationally. Beyond being a tradeshow, the Selangor International Expo (F&B) serves as a platform that brings together the crème de la crème of the rapidly growing and diversifying food and beverage industry.
