KUALA LUMPUR, August 7 – Get ready to indulge in a unique gastronomical experience that combines fashion and culinary delights as Secret Recipe, Malaysia’s leading homegrown lifestyle café chain, collaborates with the country’s beloved icon, Mira Filzah, to unveil their hottest selection this quarter. The new seasonal menu item, BurgerMira, is a result of this iconic collaboration that also inspired Mira’s latest exquisite scarf collection – Mira Filzah x Secret Recipe – The Entrée Collection.
In a bid to keep things fresh and exciting, Secret Recipe presents BurgerMira, a selection of five scrumptiously delectable burgers available in chicken or beef. Each burger is carefully curated with a twist of local flavors, offering a delightful combination of comfort and nostalgia. The Special Kerabu Burger, available in chicken or beef, is a delightful creation layered with Japanese cucumber, red onions, and coriander leaves, all served atop a bed of either crunchy golden fried chicken or succulent juicy double beef patties with cheddar cheese in between.
The addition of kantan chili sauce adds a perfect balance of sweetness and aromatic taste in every bite. For those who crave fiery flavors, the Sambal Meletop Burger with crunchy golden fried chicken, Japanese cucumber, red onions, and Secret Recipe’s signature Sambal Meletop sauce will surely ignite an irresistible explosion of flavors. The Zesty Herb Burger, available in crunchy golden fried chicken or succulent beef patties, is topped with romaine lettuce, red cabbage, red onion, and a special house-made herb sauce that offers a refreshingly zesty and tangy taste.
To complement these delightful burgers, customers can enjoy refreshing drinks like Lychee Pepsi or Wild Mint Pepsi. And not to forget, two of Secret Recipe’s bestselling sides – the Spicy Tomato Drumette or the Classic Drumette, both available in a set of three pieces – make the perfect accompaniment. Evelyn Lee, Head of Marketing of Secret Recipe, expressed her excitement about the collaboration with Mira Filzah, stating, At Secret Recipe, we have continuously strived to push boundaries and offer our customers something different like this.
A fusion of food and fashion that indulges not just the palates of our loyal customers but also an inspiration for all the fashionistas out there. In a first-ever move, Mira Filzah, who is not only a well-loved icon but also a model and entrepreneur, drew inspiration from her collaboration with Secret Recipe to create a collection of scarves inspired by the ingredients and spices commonly used in food. Just like these ingredients infuse dishes with a burst of flavor, these scarves are thoughtfully designed to do the same.
With six vibrant colors to choose from, fans can select their favorite scarf from the Garlic, Ginger Flower, Candlenut, Chili, Butterfly Pea, and Black Pepper designs. Crafted with top-quality Satin Florencia, each scarf measures 115cm X 115cm. This limited-edition collection will be available for purchase exclusively at www.mirafilzah.com for RM99 per scarf. Fans will receive their scarves beautifully packaged in a box adorned with Mira Filzah and Secret Recipe’s logos.
From August 4 until September 17, customers will be treated to RM10 off any purchase at Mira Filzah’s website with the code MIRABELANJALAGI. Additionally, Secret Recipe customers can enjoy a 10% discount with a minimum spend of RM45 from August 4 until September 3 when ordering via SR GO! Pick Up in the Secret Recipe MY app or website. The collaboration between Secret Recipe and Mira Filzah brings together two worlds – fashion and culinary – creating an exquisite experience that tantalizes taste buds and style senses alike.
