KUALA LUMPUR, July 9 – Global hospitality technology company OYO has announced its plan to launch 15 new hotels under its premium ‘SUNDAY’ brand across key travel destinations in Malaysia in 2024. Targeting major tourist hotspots such as Kuala Lumpur, Johor Bahru, Penang Island, Kuantan, and Kota Kinabalu, this expansion aims to elevate the guest experience and cater to the upscale market segment. SUNDAY Hotels, initially launched in May 2023 in India, represent a strategic shift for OYO towards premium hospitality.
With three existing SUNDAY hotels in India, the brand focuses on providing luxurious amenities and personalized services. Each hotel offers spacious, elegantly furnished rooms with high-speed Wi-Fi, flat-screen TVs, premium bedding, and well-appointed bathrooms. Commenting on the expansion, Akshay Rathod, Country Head of OYO Malaysia, stated, “The SUNDAY hotel expansion program aligns with OYO’s larger goal of establishing a robust premium hotel footprint, enhancing brand positioning, and driving innovation in the premium hospitality sector.”
