KUALA LUMPUR, July 13 – Shopee, Southeast Asia & Taiwan’s leading e-commerce platform, has unveiled insights from its Gaya Lagi Lit Inclusive Fashion Study, revealing that 93% of Malaysian women prioritize finding Muslimah and inclusive clothing options. A staggering 98% of respondents express confidence in Shopee’s ability to meet these specific fashion needs, solidifying its status as the top destination for diverse Muslimah fashion that caters to all styles and body types.
Additionally, the study highlights that 74% of Shopee users prioritize inclusive clothing accommodating age, size, and body type, while 16% seek versatile modest clothing for all activities. The remaining 10% emphasize sustainable materials and designs for special needs. Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, remarked, “Our study underscores the deep desire among Malaysian women for inclusive Muslimah fashion. We’re committed to empowering users with a wider clothing range that celebrates all body types.”
The survey also revealed strong community support for local Muslimah fashion businesses, with 97% of respondents emphasizing the importance of supporting local SMEs that prioritize inclusivity and diversity in their designs.
