KUALA LUMPUR, July 18 – CIMB Bank Berhad has been honored as the Best Retail Bank in Malaysia at Alpha Southeast Asia’s 18th Best Financial Institutions Awards 2024. This accolade highlights CIMB’s leadership in retail banking, driven by its focus on digital innovation, resulting in enhanced cost efficiencies, superior business performance, and exceptional customer value propositions. Siddiq Bazarwala, CEO and Publisher of Alpha Southeast Asia, praised CIMB for advancing digital solutions and improving customer satisfaction.
Effendy Shahul Hamid, CEO of Group Consumer and Digital Banking at CIMB Group, expressed pride in the recognition, attributing it to the Bank’s commitment to innovation and customer-centric services. Noteworthy achievements include the CIMB OCTO App, featuring AI-enhanced capabilities, and CIMB Preferred’s tailored services for affluent customers, which contributed to a 40% growth in new-to-CIMB Preferred clients year-on-year as of November 2023. – BERNAMA
