GEORGE TOWN, July 16 — Pensonic, Malaysia’s leading local electrical home appliances brand, has announced several key initiatives to strengthen its market presence and enhance product innovation. Today, Pensonic will sign a Memorandum of Understanding (MOU) with Universiti Sains Malaysia (USM) and Usains Holding Sdn. Bhd. (USains) to foster collaboration in talent development and skills optimization, emphasizing the company’s commitment to nurturing future industry leaders and innovators.
Under dynamic new leadership since November 2023, Pensonic has seen substantial expansion, especially leveraging the Turkey-Malaysia Free Trade Agreement (FTA) to increase exports to Turkey by more than fivefold. The company is also enhancing its digital strategy, with online sales comprising over 40% of total sales for its subsidiary in Singapore. Pensonic’s latest innovation, multi-function Air Coolers, will be gradually introduced to online platforms across Southeast Asia, starting with Malaysia, Singapore, and Indonesia.
