SUNWAY CITY KL, July 29 — Master Community Developer Sunway Property announced a major milestone in its Signature Series 2024 campaign, achieving RM 1.1 billion in bookings across 14 properties nationwide. This marks the third consecutive year of growth, surpassing RM 1 billion in 2023 and RM 800 million in 2022. The campaign, which coincided with Sunway Group’s 50th anniversary, featured special deals and the launch of two new Signature Homes in Klang Valley and Johor. Notably, Sunway Velocity 3 in Klang Valley saw 60% of its units sold during its opening weekend in May, while Sunway Aviana in Johor achieved a remarkable 100% take-up within the first two months of its launch.
Sunway Property’s Chief Brand and Marketing Officer, Gerard Yuen, attributed the campaign’s success to the Sunway Design and Development Architecture (SDDA) philosophy. Yuen stated, “We appreciate the continuous strong support from our community, affirming the value that SDDA is delivering. As the Master Community Developer, we strive to deliver more than just homes. Our homebuyers benefit from the Sunway Property+ aftersales lifestyle membership programme, ensuring we are ‘With You For Generations.'” The campaign also introduced the Care+ Handyman service, enhancing aftersales lifestyle solutions, initially available for 3,093 residential units in Klang Valley and set to expand further.
