PUTRAJAYA, August 15 — The Islamic Tourism Centre (ITC) is thrilled to announce the return of Islamic Tourism Month (ITM) from August 16 to September 30, 2024. This highly anticipated event will showcase Malaysia’s rich blend of tourism, culture, heritage, and lifestyle offerings with a focus on Muslim-friendly products and services. The month-long celebration will feature a wide range of promotions and special deals across various categories including accommodation, travel packages, mosque tourism, wellness, and dining.
The soft launch of ITM 2024 was recently held at Hotel Seri Malaysia Kangar in Perlis, officiated by His Royal Highness The Regent of Perlis, Tuanku Syed Faizuddin Putra. This year’s event will highlight Malaysia’s established Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem and will include crowd-pleasers such as Mosque Open Day, restaurant discounts, and the popular ITM TikTok Challenge. Additionally, the 4th World Islamic Tourism Conference (WITC) will be hosted on September 12-13 at Sunway Resort Hotel, offering further opportunities to promote Malaysia’s tourism sector.
