KUALA LUMPUR, August 18 – Nestlé MILO® has announced its role as a Platinum Sponsor for the upcoming SUKMA XXI Sarawak 2024, reinforcing its long-standing dedication to supporting sports in Malaysia. The national multi-sport event, set to run from 17 to 24 August 2024, will feature 37 sports and 488 events showcasing young Malaysian athletes. As part of its support, MILO® has engaged with 10,000 students across Sarawak, offering hands-on sporting activities and mini-games to build local excitement and encourage attendance.
Lim Kerwin, MILO® Head of Sports Marketing, highlighted the brand’s commitment to nurturing future champions and promoting an active community. MILO® will enhance the event experience with its signature green trucks offering free beverages at venues and a special 360° Immersive MILO® Goodness Truck at the main stadium in Kuching. Datu Hii Chang Kee, CEO of SUKMA XXI Sarawak 2024, praised MILO® for its generous support, which will significantly benefit youth and sports development in Malaysia.
