PUTRAJAYA, August 30 — The Islamic Tourism Centre (ITC) is set to host the 4th World Islamic Tourism Conference (WITC) on September 12 and 13, 2024, focusing on merging faith and business in tourism marketing and bridging technological gaps in the Islamic tourism sector. Notable speakers include Omar DaCosta-Shahid, co-founder of Creed & Culture and a Forbes 30 Under 30 honoree, and Shahzad Younas, CEO of Muzz, a leading digital platform in the Islamic economy.
DaCosta-Shahid will present on “Bringing the Non-Mainstream, Mainstream: Connecting Across Boundaries,” exploring innovative marketing strategies that intertwine faith-based principles with modern business practices. Younas’s session, titled “Connecting Muslim Tourists in the Digital Space,” will delve into how technology enhances connectivity and experiences for Muslim travelers worldwide.
The conference will also cover topics such as the influence of female Muslim travelers, the power of food in tourism, and the harmony between Islam and sustainable tourism. Interested participants can register at www.witc.gov.my before August 31, 2024, to avail a 50% early bird discount.
