KUALA LUMPUR, October 1 – Paywatch has announced a strategic partnership with Media Prima Berhad, Malaysia’s leading integrated media company, to enhance employee financial wellness through Earned Wage Access (EWA). This collaboration brings Paywatch’s smart financial solutions to over 2,000 Media Prima employees, allowing them to access their earned wages instantly, manage bills, and improve their financial flexibility. The initiative aligns with Media Prima’s ongoing commitment to supporting its workforce through innovative benefits like mental health assistance and festive salary advances.

Rafiq Razali, Group Managing Director of Media Prima, expressed enthusiasm for the partnership, stating, “By incorporating EWA into our Employee Assistance Programme, we are helping our employees better manage their finances while supporting their overall well-being.” Paywatch President Alex Kim highlighted the significance of this collaboration in empowering media professionals with tools for smarter financial decisions, ensuring financial stability in today’s fast-paced environment.