KUALA LUMPUR, October 5 — A recent global study by IDEMIA Secure Transactions (IST) reveals that 81% of Malaysians have adopted digital cards, driven by the convenience and security they offer. Conducted by Dentsu Insights between December 2023 and January 2024, the survey found that design, convenience, and sustainability are key factors influencing consumer payment preferences.
The study also highlighted Malaysians’ growing interest in biometric cards, with 88% expressing a positive perception of banks offering this feature. Additionally, 64% of respondents favoured eco-friendly cards, underscoring the demand for sustainable payment solutions. The findings align with global trends, with consumers increasingly seeking innovative, secure, and environmentally responsible payment options.
