GEORGE TOWN, October 28 — Alliance Bank Malaysia Berhad concluded its second edition of the Heritage Run 2024, attracting close to 4,000 participants in a celebration of community, culture, and sustainability. Set in the historic city of George Town, the event featured a competitive 12-kilometre race and a scenic 7-kilometre route, offering participants the chance to immerse themselves in UNESCO World Heritage sites.
Winners of the men’s and women’s 12-kilometre races were awarded medals and cash prizes, with Ow Yong Jin Kuang and Noor Amelia Musa taking first place in their respective categories. The Heritage Run also promoted local businesses through the #SupportLokal Bazaar, showcasing eco-friendly products and artisanal crafts. Participants were treated to a lucky draw and had the opportunity to contribute to a collaborative street art project led by Penang mural artist Azmi Hussin.
Alliance Bank’s commitment to sustainability was evident through eco-friendly race essentials, including recycled PET lanyards, wooden medals, and T-shirts made from plastic bottles. Kellee Kam, Group CEO of Alliance Bank, highlighted the event’s alignment with the UN Sustainable Development Goal 11, focusing on the preservation of cultural and natural heritage. With trishaw rides, creative activities, and support for local entrepreneurs, the event underscored the Bank’s dedication to environmental responsibility, community engagement, and a greener future.
