KUALA LUMPUR, October 27 – Dolby Laboratories has partnered with Jin, the globally renowned member of BTS, to celebrate the release of his new single “I’ll Be There,” now available in Dolby Atmos. As part of the “Love More in Dolby” global brand campaign, the commercial features Jin highlighting the immersive listening experience that Dolby Atmos brings to his music. With his highly anticipated solo album, Happy, set to launch on November 15, Jin expressed his excitement, stating, “When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience.”
Todd Pendleton, Dolby’s Senior Vice President and Chief Marketing Officer, praised Jin’s ability to connect with audiences through his performances. “With Dolby Atmos, fans will feel even more connected to Jin,” Pendleton noted, emphasizing how the technology enriches the listening experience by revealing intricate musical details and emotions. Directed by GRAMMY®-nominated filmmaker Colin Tilley, the campaign aims to showcase how Dolby Atmos transforms everyday moments into extraordinary musical experiences, allowing fans to immerse themselves in the artistry of Jin’s performances.
