Apple has officially confirmed it will begin announcing new products on Monday morning, March 2, marking the start of a multi-day rollout that includes a media “experience” on Wednesday in New York, London and Shanghai.
CEO Tim Cook teased “a big week ahead” in a short video, signalling several hardware updates rather than a single keynote event. Reports indicate Apple will issue a series of press releases, accompanied by product videos and hands-on sessions for media.
Among the expected launches are the iPhone 17e, updated iPad models and a more affordable MacBook. The new entry-level iPhone could continue Apple’s annual refresh cycle, while the base iPad may gain Apple Intelligence support.
In the Mac lineup, Apple is tipped to introduce its first Mac powered by an A-series chip, alongside updates to the MacBook Air and MacBook Pro. The rollout underscores Apple’s push to modernise its product range across iPhone, iPad and Mac.
