KUALA LUMPUR, August 18 – Carlsberg Brewery Malaysia Bhd will implement a single-digit beer price increase in the Malaysian market starting 1 September 2025, aiming to safeguard profit margins amid rising costs, weak demand, and flat sales projections.
Managing director Stefano Clini said the move, though rare to be announced publicly, is intended to prevent margin erosion rather than expand it. He cautioned that the adjustment could temporarily reduce consumption for two to three months.
With annual sales volume potentially dipping by 3 to 4 per cent due to weaker festive demand and the absence of pre-Chinese New Year stockpiling. The brewer, which has invested heavily in infrastructure upgrades while keeping production costs stable, continues to face challenges from inflation, subdued consumer sentiment, and global uncertainties.
In Singapore, intense price competition has forced the company to defend market share despite no growth forecast this year. Carlsberg Malaysia also warned that any new “pro-health” taxes targeting alcohol under the 13th Malaysia Plan could push consumers toward untaxed illegal products.
Shares in the company closed two sen higher at RM17.28, giving it a market value of RM5.28 billion, though the stock has declined 16.4 per cent year-to-date.
